Conquer new industrial markets
Spirit Advisors is specialised in operational excellence in Industry. We can help you to find new sources of growth, to align your organisation and your industrial facilities and to set out to conquer new markets.
Opportunities
It is true that some manufacturers operate in high-growth markets or have built up a solid competitive advantage, enabling them to navigate in a certain comfort zone. However, the current norm remains competition and the quest for market share.
A number of factors are working in favour of manufacturers, opening up interesting opportunities. One of the most compelling factors today is the massive investment programmes being undertaken by governments against a backdrop of reindustrialisation and reshoring. Having a factory and high-performance logistics close to target markets will almost guarantee new contracts. The imperatives of decarbonisation and digitalisation also contribute to the reasons and strategies for winning new business.
If you are in a phase of conquest, with the ambition of penetrating new markets or winning back neglected ones, you need a state-of-the-art industrial infrastructure and well thought-out local logistics. This requires world-class quality, safety and efficiency processes and perfectly aligned industrial and commercial cultures.
A structured approach and a winning mindset
Drawing up a winning strategy
A holistic view is needed to ask the right questions. Collective reflection is organised around a systematic cross-analysis of market segments and associated sales channels, and of the products and services on offer. It highlights development potential, and the operational conditions for winning new business.
Aligning teams
Winning new business involves a number of cross-functional processes including sales, marketing, R&D, production and logistics. We support your teams in adapting and implementing more efficient processes. A close-knit team with a shared ambition is the key.
Supervising sales management
Sales effectiveness in industry is more than just the sales skills of individuals. We work with your teams to co-create and put in place the tools and routines that will enable you to effectively manage your acquisition, development and sales initiatives around clear, ambitious objectives.
Major benefits of putting your industrial base in conquest mode
Alignment
Your methods and processes are aligned to conquer new markets
Coordination
Your R&D, production and sales departments are better coordinated
Growth
Your sales force is more efficient, and your turnover increases without penalising your profitability
Rediscovering and financing
a new growth perspective
Our client is a medium-sized company specialising in ventilation systems for large infrastructures. It operates in a niche market with strong growth potential.
The executive management team wanted to relaunch its business by boosting its commercial efficiency and upgrading its production facilities. Given the financial constraints at the outset, our Spirit Advisors team identified 5 priority areas to rapidly create room to manoeuvre and finance the drive to win new customers.
Spirit Advisors’ distinctive point : Simultaneously addressing technical issues such as production planning and the sales action plan, with more sensitive issues such as restructuring the management team and supporting managers in the field.
