Focus on winning new business and improve customer satisfaction
Context
Our client is a regional branch of a major banking group in France. It offers a full range of banking and insurance products to individuals and businesses.
The challenge
Our client has identified 4 problems in one of its markets :
- a large number of customers dealing with the wrong bank advisor
- too much time spent on low added-value tasks
- insufficiently structured management of the business
- commercial development to be improved
The solution
The Spirit Advisors teams began by redefining managerial roles and clarifying functional links.
We restructured the business management system and rolled it out across the entire scope, including 20 sectors.
We also developed and ran a weekly session dedicated to winning new business and sales development.
Finally, together we reviewed the relationship model to adapt it to management’s ambitions.
The impact
The Spirit Advisors teams delivered results, appreciated by the client, for a complex organisation, in a limited timeframe and in a turbulent context.